Sealing the Deal
I began work on some high-level sketches and wireframes for the landing page and inner sections and have shared a few of them below to help further understand my thought process. I immediately became excited by the idea of ‘sealing the deal’ and reinforcing the strength and heritage of the brand. I thought to explore micro-interactions that could lend themselves to those ideas.
I decided that when a user would hover over a linked tile, it would begin to close and turn a deep red. The stakeholders loved this concept and it helped shape the rest of the layout. I then began to design the web and mobile mockups with the client’s feedback at hand and using the existing brand identity to help solidify the concept.
The End Result
A clean, forward-thinking design that perfectly encapsulates the valuable tools they provide while embodying the company's hard-working ethic. Learn more about the design process in greater detail below.
