Achieving Excellence Together
The goal of the Back to School campaign was to raise awareness of the importance of getting CPS students enrolled into the fall semester in a fun and exciting way.
Evolving in an Exciting Way
For the logo designs, I wanted to allude to the idea of education in a fun, modern and unique way. Incorporating the pencil within the letter ‘A’ was my way of doing that. I was careful to avoid any education cliches previously used while still staying true to the brand.
A plethora of assets were created including social media content, billboards, bus ads, t-shirts, posters, banners, table covers and more. This was such an exciting campaign to be a part of because of both its high visibility and immense impact upon many local communities.
Back to School Bashes
Several Back to School Bashes were held throughout Chicago in an effort to raise awareness about returning to school in the fall and to bring communities together in a fun and celebratory way. Below are some of those captured moments.