Beyond product design, I lead visual design for city-wide campaigns at Chicago Public Schools—creating print and digital assets, environmental branding, and marketing materials that reach families across 600+ schools. This work explores how design communicates across different mediums, from posters and signage to digital campaigns, all while staying true to brand systems and accessibility standards.

How do you get students curious about careers they've never considered? For the Skilled Trades Career Fair, I created a bold, energetic identity that made engineering, construction, and STEM feel exciting and full of possibility. Using vibrant colors, gritty textures, and engaging illustrations, I helped turn an unfamiliar path into a future worth exploring.

How do you make asking for help feel a little less scary? For the STLS program—which supports CPS students facing housing instability—I created a warm, compassionate identity that met families during one of the hardest moments of their lives. With soft visuals and welcoming messaging, I turned a confusing system into a safe space where families knew they weren't alone.